Tuesday, May 20, 2008

Hong Kong--City that supplies

In an industry saturated with brands, stores, and manufacturers the outcome often becomes quick turn around of trends. Thus fast fashion retail such as Uniqlo, H&M, and Forever 21 have enjoyed great success even in slow economy. For smaller operations and brands, pop up shops become a quick way for branding and retail with minimal cost. To take it a step further, what do you do when the space is limited....how about pop up shelf retail in Hong Kong? These spaces are being rented out monthly at a premium prices.